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Print Advertisement Design & Campaign Management
After learning about your business, your audience, and your goals for the project, Cedarock will review ads in recent industry publications, research the competition, and conduct a brainstorming session. During that session we will define your competitive advantage, the offer, and compelling words and images to communicate it all to your audience.
We will provide three diverse design concepts for your review. These concepts are not rough; while we allow for you to make revisions, we present three concepts that could be sent to print immediately if you approve. You will not be forced to choose a concept based on abstract sketches. Our concepts include photography and copy provided either by Cedarock or you (it's your choice). We can also manage the media planning/buying/management process as well, often at no cost to you.
Let Cedarock position you as a skilled, trustworthy, and experienced industry leader. Request a free quote or a complimentary consultation today. Our all-inclusive pricing includes one round of revisions and defined terms to protect your investment.
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STRENGTHS OF PRINT ADVERTISING
Communicate with a large, mass audience at a low per-reader cost
Define your identity
Generate awareness
Establish a brand
Can be viewed by more than one reader
Audience is usually targeted
Can be torn out and saved or filed
WEAKNESSES OF PRINT ADVERTISING
Circulation doesn't necessarily mean readership (subscribers are reading the articles, not the ads)
May miss some of your target audience if they are not subscribers
Ad clutter means low readership, or the ability to recall the ad
Ads must be placed long before publication date
Readers may not see the ad for many months (if it sits in a "to read" pile)
Can be difficult to track ROI
AVAILABLE FORMATS
Print ad formats are defined by the publisher of the magazine, newspaper, or journal. Few publications use identical sizes. Know what size you want BEFORE design begins to avoid the additional cost of resizing the ad.
HOW TO DO IT RIGHT
Assume the audience subscribes for the articles, not for the ads. They will hold the publication in their hands and may never see your ad. To conquer this hurdle, make a long-term commitment. Use the same ad design in at least 3 issues, and stay in the publication for at least 6 issues.
Make sure the readership matches your target
Use an interesting, appealing, attention-getting headline
Avoid being "too cute" in your words or images
Include a trackable call to action (a phone number that only appears in this ad, or a custom URL like "www.cedarock.com/A08")
Know the deadline for art submission
Provide a complete media kit (will include exact ad sizes, bleed information, acceptable file formats, deadlines, and where to send artwork)
REASONABLE EXPECTATIONS
Print ads are a great way to introduce something to a targeted audience, and they help build your brand/reputation. Some print ads are not seen for many months, and all print ads compete with articles and other ads for attention. Print ads offer a great opportunity to establish and enhance your brand, and can direct a reader to your website to bring them closer to a purchasing decision. Most buying decisions require more than a print ad.
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