Direct Mail Design & Campaign Management
Cedarock designs custom direct mail campaigns. Our creative direct mail advertising designs are tailored to your audience, your goals, and your budget.
Marketing Consulting Services Included
We develop a creative brief, competitive analysis, content idea generator, theme development, and ongoing guidance for every client. The creative brief ensures that everyone involved -- the client, project manager, copywriter, designer, photographer, printer, etc -- is on the same page. The competitive analysis provides insight into what your competitors are doing right/wrong. The content idea generator is a set of proprietary questions guaranteed to make you think about your business in ways you never have before.
Format Planning
Cedarock is well versed in postal regulations and can suggest an effective format that is economical to print, mail, and meets USPS codes.
Theme Development & Design Concepting
Cedarock will analyze your input, your goals, the competition, and your budget. We will brainstorm and define multiple themes for your review. You will receive three diverse design concepts tailored to your audience, goals, message, and identity.
Copywriting
Direct mail copywriting is part science, part art. The audience is not expecting your message, but has been identified as someone who could benefit from your product or service. Our copywriters dedicate many hours to finding the handful of concise words that will convince the reader to take action (call, email, visit a web site, visit you, etc).
Photography*
Professional photography often makes the difference on a direct mail campaign. Cedarock has access to millions of royalty-free images, and can also schedule an in-studio or on-location photo shoot.
Printing*
Cedarock offers inexpensive gang run printing and also has a network of custom printers for complex print jobs.
List Acquisition*
As an authorized reseller of InfoUSA's industry-leading data, Cedarock can help you define the industries, geographic factors, demographics, and additional filters to create your next mailing list. You pay InfoUSA's list price even when you purchase through Cedarock.
Mail Preparation*
Cedarock can provide complete lettershop services, including list certification, addressing, folding, inserting, tabbing, and more.
Let Cedarock position you as a skilled, trustworthy, and experienced industry leader. Request a free quote or a complimentary consultation today. Our all-inclusive pricing includes one round of revisions and defined terms to protect your investment.
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* This service is available only to our design customers.
