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Q: Ignorance is good?
A: Our founder likes to say "our ignorance is our greatest asset." Why? Because the most frequent mistake marketers make is to speak from their point-of-view. They have preconceived notions and biases. We don't. As a result, we can communicate in customer-friendly terms and focus on benefits, not features. Instead of talking "at" or "to" customers, our work talks "with" your customers.
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