Allows the postal service to become additional sales staff...
Allows the postal service to become additional sales staff for your business
Reach a very targeted audience (can filter by zip code, gender, age, household income, annual sales, years in business, home value, etc)
Spark appointments for your sales team
Drive traffic to your web site
Response rate can be measured
Can personalize the mailer
Spam filters will not eat your message
Can be saved, filed, kept on desk for future reference
Lists become inaccurate quickly...
Lists become inaccurate quickly
Mailing costs continue to rise
Postal delivery may take 1-14 days (in exchange for discounted bulk mail rates)
Choose from postcards, folded self-mailers, envelope...
Choose from postcards, folded self-mailers, envelope-based mailers, or anything that can be mailed. Postcards can range from 4"x6" to 6"x11" (larger pieces allow more room for content and are more noticable).
Use the best possible list; filter it, review it, clean...
Use the best possible list; filter it, review it, clean it, keep it up-to-date
Politely shout a valuable benefit to the reader right away
Understand that buyers need to see you multiple times before buying; commit to multiple mailings (at least 4 per year, as many as one every 6 weeks)
There is something called "the mail moment." The mail moment is...
There is something called "the mail moment." The mail moment is when people take a short break from the day to sort, review, open, and read their mail. A recent survey claims 73% of all mail is opened, and 33% of people surveyed respond to direct mail by going online.
Are you ready to buy everything in the world right now? Neither are all of the people on your target list. But some are seeking a solution to a problem you can solve, and they are only interested when THEY decide they are interested. That's why you have to stay committed to your mail campaign. Someone who ignored your mailer during the previous four mailings will turn into a hot prospect on the next mailing.
Typical mail campaigns have a 1-10% response rate (varies based on your industry, quailty of the list, and quality of the mailer; average is 2%).
After learning about your business, your audience, and...
After learning about your business, your audience, and your goals for the project, Cedarock will research the competition and conduct a brainstorming session. During that session we will define your competitive advantage, the offer, and compelling ways to communicate it all to your audience (words, images, sizes, folds, etc).
We will provide three diverse design concepts for your review. These concepts are not rough; while we allow for you to make revisions, we present three concepts that could be sent to print immediately if you approve. You will not be forced to choose a concept based on abstract sketches.
Our concepts include photography and copy provided either by Cedarock or you (it's your choice). Choose from our mailing list or yours. We manage the printing process, list certification, addressing, and mail drops to USPS.
Let Cedarock position you as a skilled, trustworthy, and experienced industry leader. Request a no-obligation quote or consultation today. Our all-inclusive pricing includes one round of revisions and defined terms to protect your investment.
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