Communicate with a large, mass audience at a low...

Communicate with a large, mass audience at a low per-reader cost

Define your identity

Generate awareness

Establish a brand

Can be viewed by more than one reader

Audience is usually targeted

Can be torn out and saved or filed

Circulation doesn't necessarily mean...

Circulation doesn't necessarily mean readership (subscribers are reading the articles, not the ads)

May miss some of your target audience if they are not subscribers

Ad clutter means low readership, or the ability to recall the ad

Ads must be placed long before publication date

Readers may not see the ad for many months (if it sits in a "to read" pile)

Can be difficult to track ROI

Print ad formats are defined by the publisher of the...

Print ad formats are defined by the publisher of the magazine, newspaper, or journal. Few publications use identical sizes. Know what size you want BEFORE design begins to avoid the additional cost of resizing the ad.

Assume the audience subscribes for the articles, not for...

Assume the audience subscribes for the articles, not for the ads. They will hold the publication in their hands and may never see your ad. To conquer this hurdle, make a long-term commitment. Use the same ad design in at least 3 issues, and stay in the publication for at least 6 issues.

Make sure the readership matches your target

Use an interesting, appealing, attention-getting headline

Avoid being "too cute" in your words or images

Include a trackable call to action (a phone number that only appears in this ad, or a custom URL like "www.cedarock.com/A08"

Know the deadline for art submission

Provide a complete media kit (will include exact ad sizes, bleed information, acceptable fiel formats, deadlines, and where to send artwork)

Print ads are a great way to introduce something to...

Print ads are a great way to introduce something to a targeted audience, and they help build your brand/reputation. Some print ads are not seen for many months, and all print ads compete with articles and other ads for attention. Print ads offer a great opportunity to establish and enhance your brand, and can direct a reader to your web site to bring them closer to a purchasing decision. Most buying decisions require more than a print ad.

After learning about your business, your audience, and...

After learning about your business, your audience, and your goals for the project, Cedarock will review ads in recent industry publications, research the competition, and conduct a brainstorming session. During that session we will define your competitive advantage, the offer, and compelling words and images to communicate it all to your audience.

We will provide three diverse design concepts for your review. These concepts are not rough; while we allow for you to make revisions, we present three concepts that could be sent to print immediately if you approve. You will not be forced to choose a concept based on abstract sketches. Our concepts include photography and copy provided either by Cedarock or you (it's your choice). We can also manage the media planning/buying/management process as well, often at no cost to you.

Let Cedarock position you as a skilled, trustworthy, and experienced industry leader. Request a no-obligation quote or consultation today. Our all-inclusive pricing includes one round of revisions and defined terms to protect your investment.